Hey there! So, you’ve heard all sorts of things about social media marketing, right? Stuff like “you have to post every single day!” or “you need a million followers!”
Well… not all of that is true.
In fact, a lot of it is just plain silly. So let’s grab our imaginary detective hats and bust some big myths about social media together!
Myth #1: You Gotta Be on Every Social Media App
Truth: Just Be Where Your People Are
You don’t need to be on Instagram, TikTok, YouTube, LinkedIn, Facebook, Threads, AND Pinterest all at once. That’s like trying to play soccer, basketball, tennis, and chess all in the same day! Smart move: Pick 1 or 2 platforms where your audience actually hangs out. Focus there. It’s about doing a few things well, not everything at once.
Myth #2: Post Every Day or Else You’ll Disappear!
Truth: It’s Not How Often You Post, It’s What You Post
Posting every single day without a plan is like yelling into the wind . You might feel busy, but is anyone really listening?
Better idea: Post 3–4 times a week with fun, helpful stuff your audience wants to see. Think quality over quantity!
Myth #3: You Need Thousands of Followers to Win
Truth: You Just Need the Right Followers
Would you rather have 10,000 people who ignore you… or 500 people who love what you do? Pro tip: Focus on people who actually care about your business. It’s not about big numbers—it’s about real connections.
Myth #4: Social Media Is Totally Free!
Truth: You Gotta Spend Time or Money (Sometimes Both)
Yes, it’s free to post… but making cool content, replying to messages, editing videos, running ads—it takes effort! Smart strategy: Decide what you can invest—time, energy, or budget. Great content doesn’t just magically appear!
Myth #5: “Boring” Businesses Shouldn’t Bother with Social Media
Truth: Any Business Can Be Fun Online!
Even plumbers, lawyers, or accountants can shine with a good story. You just need to show the real people behind the scenes Fun idea: Share cool facts, answer questions, show behind-the-scenes stuff. People love people—not just products!
Myth #6: The Algorithm Hates Me!
Truth: The Algorithm Just Wants Happy Viewers
The algorithm isn’t out to get you—it’s just trying to show people what they like. If your posts are fun, helpful, or interesting, it’ll help more people see them. Easy win: Ask questions, use polls, tell stories, and make content people want to talk about!
Myth #7: If You’re Not Viral, You’re Not Winning
Truth: Social Media Is a Marathon, Not a Sprint
Viral videos are fun, but they’re like shooting stars—cool, but rare. Real success comes from posting great stuff over time. Plan: Show up consistently. Learn what works. Keep improving. That’s how you grow!
Myth #8: Use All the Hashtags for More Views!
Truth: Use Smart Hashtags, Not Too Many
Stuffing your post with 30 random hashtags is like throwing spaghetti at a wall. Some might stick, but most won’t.
Tip: Use 3–5 hashtags that actually match your post. That helps the right people find you.
Myth #9: Social Media is Just About Posting
Truth: It’s About Talking With People, Not At Them
Posting and then disappearing is like walking into a party, shouting something, and walking out Better idea: Reply to comments, answer questions, and talk to your audience. Be… social!
Myth #10: You Can’t Really Track What Social Media Does for Your Biz
Truth: You Totally Can (With the Right Tools!)
You might not always see sales right away, but you can measure likes, clicks, messages, signups, and more! Tools like: Google Analytics, Instagram Insights, or HubSpot help you see what’s working so you can do more of it!
Don’t Believe Everything You Hear Online
Social media isn’t about doing all the things—it’s about doing the right things. Now that we’ve busted these myths, you’re ready to show up like a pro.
So remember: Be consistent
Keep it fun
Talk to your people
And always be you